Hiring trade show talent is a wise investment for an exhibitor to make…after all they are theĀ ”trade show” professionals. There is no other medium like a trade show, and companies must market and behave accordingly. Unfortunately, too many exhibitors do not realize the nuances of trade show marketing, and do not have a successful show as a result. Supplementing booth staff with trade show talent is a great way to overcome this problem. (more…)

