When walking around the trade show floor, I am constantly amazed at how many exhibitors I see who do nothing to encourage attendees to enter their booth. Having an in-booth presentation is a strong way to make a statement, and encourage attendees to stop, look, and listen.
The possibilities are endless…presentation theater, game show, product demonstration, magician, booth tour, interactive competition, roving reporter, you name it…but they all do the following: (more…)
