Emilie Barta – Trade Show Presentation Specialist / Professional Trade Show Presenter – creating a clear, concise and consistent message to attract, engage, and interact with your audience

Many of us in the trade show industry do not have a “title” that was introduced during Career Day in grade school. When we meet someone who says they are a Doctor, Lawyer, Plumber, Office Manager, Florist, Chef, or Bus Driver (for example), we have an understanding of what that person does on a daily basis. But most people give me a blank stare when I tell them I am a Professional Trade Show Presenter and then ask me “what’s that?”  Or they say something along the lines of “oh, so you’re a Speaker.” (more…)

Mark and Sally Have a Problem
Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition. They also feel a lot of pressure to get face time with others in the industry, and they have just been signed up for “booth duty.” On top of that, they just got the news that they are to do presentations on their product, 8 times a day!

“Great,” thinks Mark and Sally. But they are team-players and they will suck it up. It’s too bad the results from their presentations will be, ahem, mixed. After all, they’ll be thinking about all the other things they should be doing while they are presenting, which is not what they want to be doing. Mark and Sally are idea and implementation people, not crowd-pleasing spokespeople.

There is a better way.  (more…)

When walking around the trade show floor, I am constantly amazed at how many exhibitors I see who do nothing to encourage attendees to enter their booth. Having an in-booth presentation is a strong way to make a statement, and encourage attendees to stop, look, and listen.

The possibilities are endless…presentation theater, game show, product demonstration, magician, booth tour, interactive competition, roving reporter, you name it…but they all do the following: (more…)

A Professional Trade Show Presenter is an individual who is hired to give scripted or unscripted presentations or product demonstrations in an exhibitor’s booth at a trade show. The Presenter is the exhibitor’s “Company Spokesperson,” a representative of the company, and oftentimes the first impression of the company. An exhibitor has made a wise selection when the Presenter accurately portrays the “image” of the company, and is mistaken for a company employee.

In addition to the presentations, a Professional Trade Show Presenter may do the following: (more…)