Emilie Barta – Trade Show Presentation Specialist / Professional Trade Show Presenter – creating a clear, concise and consistent message to attract, engage, and interact with your audience

I recently received an email from a trade show exhibitor who stumbled across my article entitled A Smiling Staff Equals a Successful Trade Show. She agreed with the article, but unfortunately has to work with a booth staffer who is the exact opposite of the Safelite Auto Glass company employees I highlighted. So she ended her email by asking ”How do I rein him in without being like a mother hen and nag. We have no reporting structure between us. And other than ‘telling on him’ to our ‘boss’, do you have any suggestions?” (more…)

I just returned from NAFA Institute & Expo in Detroit, and was once again pleased to see a trade show with increased attendance numbers from 2009. While walking along the show floor, I noticed three different types of exhibitors: those that “got it” and made their presence known to the attendees; those that did not seem to care at all, did nothing to attract attendees, and consequently complained about the show; and those that knew the value of exhibiting, did a good job, and received enough leads to satisfy the checkbook, but did not do anything to stand out from the crowd. This last group was by far the largest type of exhibitor at the show, and although I felt they made a good effort, they could really learn a thing or two. (more…)