Emilie Barta – Trade Show Presentation Specialist / Professional Trade Show Presenter – creating a clear, concise and consistent message to attract, engage, and interact with your audience

At the start of the Great Depression, Kellogg’s and Post were neck and neck in cereal sales. Post slashed their marketing budget, while Kellogg’s maintained theirs. When the Depression ended, Kellogg’s had a market share dominance that they maintain to this day. (Source)

This is a perfect example of what NOT to do in tough economic times!  (more…)