Emilie Barta – Trade Show Presentation Specialist / Professional Trade Show Presenter – creating a clear, concise and consistent message to attract, engage, and interact with your audience

35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. Brands are taking advantage of this new advertising and promotion format…so why aren’t you?

Promo videos allow your company messaging to reach trade show attendees who are on-site, and your potential customers who were unable to travel to the show. Linking to promo videos before, during, and after a trade show on your social media pages and on a custom landing page on your website allows you to: (more…)

I recently received an email from a trade show exhibitor who stumbled across my article entitled A Smiling Staff Equals a Successful Trade Show. She agreed with the article, but unfortunately has to work with a booth staffer who is the exact opposite of the Safelite Auto Glass company employees I highlighted. So she ended her email by asking ”How do I rein him in without being like a mother hen and nag. We have no reporting structure between us. And other than ‘telling on him’ to our ‘boss’, do you have any suggestions?” (more…)

I just returned from NAFA Institute & Expo in Detroit, and was once again pleased to see a trade show with increased attendance numbers from 2009. While walking along the show floor, I noticed three different types of exhibitors: those that “got it” and made their presence known to the attendees; those that did not seem to care at all, did nothing to attract attendees, and consequently complained about the show; and those that knew the value of exhibiting, did a good job, and received enough leads to satisfy the checkbook, but did not do anything to stand out from the crowd. This last group was by far the largest type of exhibitor at the show, and although I felt they made a good effort, they could really learn a thing or two. (more…)

Mark and Sally Have a Problem
Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition. They also feel a lot of pressure to get face time with others in the industry, and they have just been signed up for “booth duty.” On top of that, they just got the news that they are to do presentations on their product, 8 times a day!

“Great,” thinks Mark and Sally. But they are team-players and they will suck it up. It’s too bad the results from their presentations will be, ahem, mixed. After all, they’ll be thinking about all the other things they should be doing while they are presenting, which is not what they want to be doing. Mark and Sally are idea and implementation people, not crowd-pleasing spokespeople.

There is a better way.  (more…)

Throughout the years I have come to find that many people in customer service positions are REACTIVE, rather than PROACTIVE. Think about it…who would you rather assist? The customer that comes in screaming their head off and demanding that YOU do something to make their situation better regardless of who is at fault, or the customer that calmly approaches you and asks if you could help them out?  (more…)