Emilie Barta – Trade Show In-booth Presentations, Convention Television, Corporate Promo Videos, Virtual + Hybrid Events

35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. Brands are taking advantage of this new advertising and promotion format…so why aren’t you?

Promo videos allow your company messaging to reach trade show attendees who are on-site, and your potential customers who were unable to travel to the show. Linking to promo videos before, during, and after a trade show on your social media pages and on a custom landing page on your website allows you to: (more…)

Mark and Sally Have a Problem
Mark from Marketing and Sally from Sales have many customers at the trade show that need their attention constantly. Their colleagues also want their frequent input on other issues, and they feel the need to walk the floor and check out the competition. They also feel a lot of pressure to get face time with others in the industry, and they have just been signed up for “booth duty.” On top of that, they just got the news that they are to do presentations on their product, 8 times a day!

“Great,” thinks Mark and Sally. But they are team-players and they will suck it up. It’s too bad the results from their presentations will be, ahem, mixed. After all, they’ll be thinking about all the other things they should be doing while they are presenting, which is not what they want to be doing. Mark and Sally are idea and implementation people, not crowd-pleasing spokespeople.

There is a better way.  (more…)