Customer Testimonial Gathering
A good testimonial can generate new business.
Are you giving your best prospects compelling reasons why they should trust you?
No one is fooled by marketing verbiage. People are far more likely to buy a product…or a booth space…when they hear about it from a trusted source. According to Nielsen, 90% of consumers surveyed noted that they trust recommendations from people they know, while 70% trusted consumer opinions posted online.
That’s why customer testimonials can be so persuasive. Written testimonials are a good start, but if you really want to make an impact, voice recorded or video testimonials can’t be beat.
Emilie Barta knows the best time to collect testimonials isn’t a few days after the event ends, it’s while the event is unfolding. Her journalism background helps her tease out the kind of praise you need to cut through the chatter. And her friendly demeanor puts people at ease so they appear relaxed, candid, and positively delighted with what you offer.
“Emilie is a very credible representative for our organization who is able to quickly establish rapport with corporate executives and industry managers. The result has been a series of very candid recorded interviews that reveal both substantive and actionable suggestions for improvement of our events, as well as terrific testimonials from opinion leaders that we are able to use in our promotions.”
~Michael Muldoon, NaylorCMG
