In the News
Find Emilie Barta in the news!
How Meetings Benefit from Today’s Technology by Michael Shapiro for Meetings & Conventions Magazine
It’s becoming increasingly difficult to find people who haven’t at least tested the waters of social-media interaction, and many events, such as the International Manufacturing Technology Show (IMTS) held last September in Chicago, have experimented with Twitter-based communication and Facebook pages. “The technology is very user-friendly,” points out St. Louis-based professional trade show presenter Emilie Barta. “I think where people fail is in their strategy. Before you get on social media,” she adds, “you have to have a strategy.” The aim is to have a year-round conversation, not to push out information about one event… (read more)
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How Social Media Has Transformed Trade Shows by Michael Shapiro for Meetings & Conventions Magazine
Don’t rush into this new technology without a strategy, cautions independent trade show presenter Emilie Barta, who also worked with the IMTS event this year. Barta, who is based in St. Louis (“but I live out of a suitcase”), helps associations and exhibitors fine-tune their messaging; in her experience, audiences will be quick to dismiss your efforts if you don’t take the task seriously. A crucial point, says Barta, and one that might be counterintuitive for many trade show organizers, is that the best strategy is one that isn’t built around the event itself. Rather, it should be based on creating a year-round community. “Social media is used to develop relationships and have conversations, not just broadcast sales messages,” she notes. “A trade show provides a disservice to its audience members if it does not employ a 365-day social media strategy. The shows that do that and have very conversational approaches are the ones that succeed. The actual trade show just becomes one of the things to talk about in a given moment.” Jordan Schwartz, whose Seattle-based company, Pathable, provides custom social media platforms for events, fully agrees with Barta… (read more)
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The Supplier Side Gets Social by Lisa Plummer for NACS Magazine
Although it’s important to relay your pre-Show information on as many different sites as possible, remember that each one has a different audience that will want to receive information in a different way, according to Emilie Barta, professional trade show presenter, who works with exhibiting companies to promote their event presence and drive booth traffic via social media. “I recommend sending pre-Show marketing e-mails through LinkedIn, while breaking up pre-Show marketing announcements into small, quick nuggets on your Facebook wall,” Barta said. “If LinkedIn is your professional Rolodex and Facebook is your billboard, Twitter is your text message. It’s great for quick little snippets of information, so you can take all your pre-Show marketing and chop it up into a lot of different tweets…” (read more)
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Supplier Side: Onsite Social Strategy by Lisa Plummer for NACS Magazine
Now is the time to maintain, if not enhance, your social media presence. Send out regular, periodic updates about where you are, what you’re doing, who you’re talking to and what’s going on in or near your booth. Resist the temptation to disappear from social media because you’re busy at the Show. If you were tweeting every hour and posting daily Facebook updates before the event, it’s important to keep up that same pace onsite, advises Emilie Barta, a professional trade show presenter. “If you do a lot of pre-Show [social media] marketing and at the Show you do nothing, people might feel abandoned and used,” said Barta. “It shouldn’t be considered an extraneous thing that can be gotten rid of due to time constraints… it’s more detrimental to stop your social media efforts than it is to take a few minutes every once in a while and connect…” (read more)
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Supplier Side: Keep the Conversation Going by Lisa Plummer for NACS Magazine
According to Emilie Barta, professional trade show presenter, it’s crucial to maintain the consistency of your social media presence post-event so your followers don’t feel used or think you’re disingenuous. “After any show it’s important to continue the consistency of the message and the timing,” said Barta. “[For example] if you were tweeting three times an hour before and during the Show, keep it up after the Show. If you grow and develop relationships on [social media sites], people will notice your absence. If you have a pattern established and you go against that pattern, people will wonder why…” (read more)
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How to Be Social at a Trade Show by Eric Lukazewski for Trade Show Insight
Throughout the four day tradeshow, ESAB recorded video updates, including interviews and product demos, which were uploaded to the ESABYouTube page and fed into the ESAB at FABTECH website. They utilized professional trade show presenter, Emilie Barta, to host the videos and conduct the on-camera interviews. In addition, Barta acted as a liaison to facilitate exhibit tours, product demos, and scheduled presentations, which reached over 1000 visitors during the show. ESAB also used the power of others, including Barta, to convey their message further on Twitter. Barta, who also has implemented social media into her marketing strategies, used Twitter to convey her experience, promote ESAB’s presentations and product demos and retweet many of ESAB’s own updates. Together, they strategically broadcasted their messages to each individual’s group of followers. In addition, the exhibition organizers were re-tweeting any FABTECH-related news to create a buzz throughout the show, thus expanding their reach even further. (read more)
