Make it Easy for Attendees to Find You with a Booth Uniform

Attendees approach a trade show booth for 3 main reasons: 1. shop for new products/solutions. 2. get answers to their questions. 3. research. "Make sure that your booth staff has a uniform appearance so that it is obvious to attendees who works for your company and who can answer their Read more:

10 Ways to Ensure an Organized Trade Show Booth

Trade shows are the most cost effective way to meet the most amount of customers and prospects in the least amount of time. But amongst all of the positive benefits, connections we make, and fun times we have...trade shows are hard work and very tiring. We have to be "on" in the booth, around the expo floor, Read more:

Is Your Booth Staff Giving Attendees What They Want to Know?

Attendees walk the trade show floor to find the answers to 3 main questions: 1. what do you do? 2. what will it do for me? 3. how do you do it differently from your competition? "Listen to attendees and give them exactly what they are looking for in the moment. Upselling can happen once the show is over Read more:

Are You Losing Your Trade Show Leads?

There are 2 main reasons to exhibit at a trade show: 1. meet new customers 2. spend time with existing customers "Have a designated method for getting hot leads to the appropriate sales person both on the expo floor and back at the office. Never let an opportunity slip away due to Read more:

Avoid Trade Show Fatigue by Keeping Your Booth Staff Fresh

Ahhhhh, how do I love motivation? Let me count the ways... I recently received a comment on a blog post entitled Are You Innovating or Imitating on the Trade Show Floor which (shame on me) I did not write recently. Rick Bannerman commented "By the end of trade show season, most of my staff gets that trade Read more:

Are You Innovating or Imitating on the Trade Show Floor?

On every trade show floor attendees find either innovation or imitation. So as an exhibitor, what are you doing? Are you showcasing the latest and greatest products or services that your company has to offer in a new and exciting way? Or are you doing the same old same old that you have done countless times Read more:

Using Professional Trade Show Presenters to Attract Qualified Leads

In cleaning up my "virtual office" over a holiday weekend, I reconnected with this article that Deborah Elms of Imprinted Originals wrote about me for her blog. I couldn't have said this better myself...so I'll let her tell you the story! Step right up...to a new level of presentation! Skillfully used Read more:

How to be “ON” When the Camera is On

How do you react to an on-camera interview? Whenever a video camera is turned on, people do one of two things: they either light up or they clam up. With today's success of video marketing and the plethora of opportunities to get your message out by being interviewed, be sure that you are prepared for the Read more:

10 Reasons Why Exhibitors Should Incorporate Video into Their Trade Show Strategy

Brands are taking advantage of video as an advertising and promotion format...so why aren't you? 2010 = 35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. 2015 = 100 hours of video is uploaded to YouTube every minute and more than 1 billion Read more:

You Get What You Pay for When it Comes to Trade Show Talent

Hiring trade show talent is a wise investment for an exhibitor. After all they are the trade show professionals. There is no other medium like a trade show, and companies must act accordingly. Unfortunately, too many exhibitors do not realize the nuances of trade show marketing, and do not have a successful Read more: