Emilie Barta – Trade Show Presentation Specialist / Professional Trade Show Presenter – creating a clear, concise and consistent message to attract, engage, and interact with your audience

35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. Brands are taking advantage of this new advertising and promotion format…so why aren’t you?

Promo videos allow your company messaging to reach trade show attendees who are on-site, and your potential customers who were unable to travel to the show. Linking to promo videos before, during, and after a trade show on your social media pages and on a custom landing page on your website allows you to: (more…)

Hiring trade show talent is a wise investment for an exhibitor to make…after all they are the ”trade show” professionals. There is no other medium like a trade show, and companies must market and behave accordingly. Unfortunately, too many exhibitors do not realize the nuances of trade show marketing, and do not have a successful show as a result. Supplementing booth staff with trade show talent is a great way to overcome this problem. (more…)

There are many methods exhibitors use to get attendees to stop by their booth. No matter what method you use, you should always start by thinking of how you can stimulate the 5 senses of the attendees. According to the Free Dictionary by Farlex, the definition of sense is a “faculty by which external or internal stimuli are conveyed to the brain centers, where they are registered as sensations.” Since the 5 senses are conveyed to the brain, it only makes sense for an exhibitor to utilize these senses to gain the attention of the attendees who are walking down the aisles of the trade show floor. (more…)