On every trade show floor attendees find either innovation or imitation.
So as an exhibitor, what are you doing? Are you showcasing the latest and greatest products or services that your company has to offer in a new and exciting way? Or are you doing the same old same old that you have done countless times before because it is easy? Are you trying to stay ahead of your competition? Or are you merely copying what they are doing? Do you have your customers and their needs front of mind and are trying to solve their problems before they realize they have them? Or are you merely trying to play catch up based on their criticisms, complaints, and concerns? (more…)