Emilie Barta – Trade Show In-booth Presentations, Convention Television, Corporate Promo Videos, Virtual + Hybrid Events

On every trade show floor attendees find either innovation or imitation.

So as an exhibitor, what are you doing? Are you showcasing the latest and greatest products or services that your company has to offer in a new and exciting way? Or are you doing the same old same old that you have done countless times before because it is easy? Are you trying to stay ahead of your competition? Or are you merely copying what they are doing? Do you have your customers and their needs front of mind and are trying to solve their problems before they realize they have them? Or are you merely trying to play catch up based on their criticisms, complaints, and concerns? (more…)

Shame on me for letting my Google Reader get out of control while on the road for 5 straight weeks…but proud of me for actually going through it rather than doing a mass delete! One of the articles that really hit home for me was Meeting Interrupted? Communicating Why We Use Technology by Jessica Levin of Seven Degrees Communications. She saw a woman in an airport who had a sticker on her computer that read “I’m taking electronic notes using Evernote.”

Do we really live in a world where we need to apologize for taking notes?!?!?! (more…)

Welcome to St. Louis…an accommodating, affordable, fun city right in the middle of everywhere for your convention or meeting!

St. Louis is a rich, vibrant community steeped in history. It was founded by Pierre Laclede and August Chouteau in 1763 as a small fur trading post due to the confluence of the Mississippi and Missouri Rivers, and was named for King Louis IX of France. Laclede and Chouteau traveled up the Mississippi River from New Orleans and most of the early settlers were French…you will see much French influence still present in architecture, street names, and decorative areas around the city. St. Louis became part of the United States due to the Louisiana Purchase in 1803, and was the starting point of the Lewis & Clark Expedition, which was the 1st expedition to the Pacific Coast…hence the nickname “The Gateway to the West.” St. Louis was incorporated into a city in 1823, burned in 1849, hosted the 1904 World’s Fair (aka “Louisiana Purchase Exposition”) and the Olympics in the same year…and the rest is history! (more…)

In cleaning up my “virtual office” over a holiday weekend, I reconnected with this article that Deborah Elms of Imprinted Originals wrote for her blog. I couldn’t have said this better myself…so I’ll let her tell you the story!

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STEP RIGHT UP …. TO A NEW LEVEL OF PRESENTATION! (more…)

Panel discussions have gotten a bad wrap…but I think that they are very enlightening, PROVIDED that they are comprised of positive-minded individuals who have an engaging personality and are very open and honest in their story-telling.

I think one of the key things we are missing here is that we title these “panel DISCUSSIONS,” yet if every panel member comes with prepared answers to stock questions, how is that discussing? (more…)

Whenever a video camera is turned on, people tend to do one of two things: they either light-up or they clam-up. With today’s success of video marketing and the plethora of opportunities to get your message out by being interviewed, there are a few simple things you can do to ensure a more comfortable experience. (more…)

35 hours of video is uploaded to YouTube every minute and 2 billion videos are viewed each month on Facebook. Brands are taking advantage of this new advertising and promotion format…so why aren’t you?

Promo videos allow your company messaging to reach trade show attendees who are on-site, and your potential customers who were unable to travel to the show. Linking to promo videos before, during, and after a trade show on your social media pages and on a custom landing page on your website allows you to: (more…)

Photo courtesy of mdanys on Flickr Creative Commons

I recently received an email from a trade show exhibitor who stumbled across my article entitled A Smiling Staff Equals a Successful Trade Show. She agreed with the article, but unfortunately has to work with a booth staffer who is the exact opposite of the Safelite Auto Glass company employees I highlighted. So she ended her email by asking ”How do I rein him in without being like a mother hen and nag. We have no reporting structure between us. And other than ‘telling on him’ to our ‘boss’, do you have any suggestions?” (more…)

Photo courtesy of Michele Catania on Flickr Creative Commons

There are many methods exhibitors use to get attendees to stop by their booth. No matter what method you use, you should always start by thinking of how you can stimulate the 5 senses of the attendees. According to the Free Dictionary by Farlex, the definition of sense is a “faculty by which external or internal stimuli are conveyed to the brain centers, where they are registered as sensations.” Since the 5 senses are conveyed to the brain, it only makes sense for an exhibitor to utilize these senses to gain the attention of the attendees who are walking down the aisles of the trade show floor. (more…)