Emilie Barta – Trade Show Presentation Specialist / Professional Trade Show Presenter – creating a clear, concise and consistent message to attract, engage, and interact with your audience

At the start of the Great Depression, Kellogg’s and Post were neck and neck in cereal sales. Post slashed their marketing budget, while Kellogg’s maintained theirs. When the Depression ended, Kellogg’s had a market share dominance that they maintain to this day. (Source)

This is a perfect example of what NOT to do in tough economic times!  (more…)

Throughout the years I have come to find that many people in customer service positions are REACTIVE, rather than PROACTIVE. Think about it…who would you rather assist? The customer that comes in screaming their head off and demanding that YOU do something to make their situation better regardless of who is at fault, or the customer that calmly approaches you and asks if you could help them out?  (more…)

When walking around the trade show floor, I am constantly amazed at how many exhibitors I see who do nothing to encourage attendees to enter their booth. Having an in-booth presentation is a strong way to make a statement, and encourage attendees to stop, look, and listen.

The possibilities are endless…presentation theater, game show, product demonstration, magician, booth tour, interactive competition, roving reporter, you name it…but they all do the following: (more…)

So you have purchased your booth space, had your exhibit house design and build your exhibit, contracted all of your services, booked your airline flights and hotel rooms, hired your Professional Trade Show Presenter and other trade show talent, and chosen which of your employees are going to staff your booth. So now all you have to do is show up at the convention center…right?   (more…)

A Professional Trade Show Presenter is an individual who is hired to give scripted or unscripted presentations or product demonstrations in an exhibitor’s booth at a trade show. The Presenter is the exhibitor’s “Company Spokesperson,” a representative of the company, and oftentimes the first impression of the company. An exhibitor has made a wise selection when the Presenter accurately portrays the “image” of the company, and is mistaken for a company employee.

In addition to the presentations, a Professional Trade Show Presenter may do the following: (more…)