You Get What You Pay for When it Comes to Trade Show Talent

You Get What You Pay for When it Comes to Trade Show Talent

Photo Courtesy of matre from Flickr Creative Commons

Hiring trade show talent is a wise investment for an exhibitor to make…after all they are the “trade show” professionals. There is no other medium like a trade show, and companies must market and behave accordingly. Unfortunately, too many exhibitors do not realize the nuances of trade show marketing, and do not have a successful show as a result. Supplementing booth staff with trade show talent is a great way to overcome this problem.

When you hire outside talent to supplement your booth staff, these individuals have to be held accountable for the same level of dedication and success, if not more than, your company employees. Thorough screening must be done before hiring anyone from outside the company, or else you just have another bad booth staffer. An experienced, results driven trade show professional will make a huge difference in the success of your trade show marketing strategy; just as an inexperienced, cheap, lazy, or not bright person will be a waste of money, if not detrimental to the success of your show.

But too many individuals say that they are trade show professionals, so it is up to you to really research the person(s) you are selecting to represent your company. Whether you are hiring a hostess, crowd gatherer, sales assistant, product demonstrator, or presenter…you must make sure that these individuals have trade show experience, have a good work ethic, have a passion for their job, have an image that matches the image of your company, is results oriented, and is there to make your strategic marketing plan a success.

After all, you are hiring trade show talent to be a part of your team and to represent your brand…so always remember that you get what you pay for!

Copyright 2010. This article may be shared or referenced as long as the source is cited and linked. No portion of this article may be copied or reproduced without express written permission by the author.

Page 1 of 2 | Next page