Entice Attendees Into Your Booth by Stimulating Their 5 Senses: SIGHT
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[...] May 11, 2010 There are many methods that exhibitors use to get attendees to stop by their booth. No matter what method you use, you should always start by thinking of how you can stimulate the 5 senses of the attendees. According to the Free Dictionary by Farlex … Continue reading … [...]
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Being in the promotional products business, having the physical products–not just catalogs–helps customers envision how these will work (or not) for them. Many of my customers slip into the “buying off the Internet or catalog” routine, only to be disappointed when the order arrives and it’s not what they expected.
In terms of “showing” services, I would say that the people you have in your booth, whether actual staff or hired presenters (like you), are the visual representation of your company. That’s why preparing those who will be manning the booth is so important for a successful tradeshow.
Thanks for another great article!
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Emilie Barta Reply:
May 25th, 2010 at 12:05 pm
Thanks for your great comment, Heidi! You are absolutely correct that disappointment often ensues when people buy products or services “blind.” I know the only products that I order off the internet are ones that I currently use or that I have already seen in person!
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