Comments on: A Smiling Staff Equals a Successful Trade Show

By: SalesFish Brand Marketing & Sales Blog – Improve your Net » Blog Archive » Lead Generation Ideas for Trade Shows

Tue, 01 Nov 2011 23:02:08 +0000

[...] Smile [...]

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100 Lead Generation Ideas | Product Sourcing - Industrial News — Mon, 24 Oct 2011 17:57:16 +0000

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By: 100 Trade Show Lead Generation Ideas-www.lierjia.cn « chinabooth

100 Trade Show Lead Generation Ideas-www.lierjia.cn « chinabooth — Tue, 13 Sep 2011 06:14:59 +0000

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Top 100 Trade Show Tips for anyone to follow. | The Trade Show Display BUZZ — Tue, 16 Aug 2011 23:10:07 +0000

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By: Emilie Barta

Emilie Barta — Sun, 09 May 2010 21:19:51 +0000

Thank you so much for your comment, Midori…and the inspiration for a future blog post!

The Safelite employees were comfortable in their uniforms and they made sense for the trade show for several reasons. The NAFA Institute & Expo is a business casual show so a “uniform” was acceptable attire; the show was in Detroit in which hockey is known as their most successful sport, hence the hockey jerseys; the colors of the Red Wings are red/white which are the colors of the jerseys, and consequently of the company logo; and the employees had a team effort approach and were playing a game in their booth, much like a sporting team playing the game of hockey.

By: Emilie Barta

Emilie Barta — Sun, 09 May 2010 21:03:51 +0000

I am hear to tell you that the Safelite employees made a strong first impression at NAFA, Corbett…thanks for your enthusiastic comment!

By: Midori Connolly

Midori Connolly — Fri, 07 May 2010 18:20:12 +0000

You know what I love about this? In addition to the smiles and FUN factors (SOOOO agree with Heidi and Mati), they look comfortable in their uniforms. Not only was it a brilliant branding idea, but these guys just look so at home and perfect for the jerseys! Of course, judging by the background, this was obviously a very well-thought out plan that went way beyond uniforms…

But, I’m curious. Emilie, as a professional tradeshow representative, do you feel that certain attire can help the people in the booth feel less stiff and much more confident in approaching attendees? Like one of your banner pictures has you in a lab coat – it looks like it was a cool idea for whatever it was you were doing…

Would love to hear your thoughts and some of the better ideas you’ve seen
Midori Connolly, Chief AVGirl
http://www.twitter.com/GreenA_V

By: Corbett S.

Corbett S. — Thu, 06 May 2010 20:06:09 +0000

Good Job to the employees staffing the booth! Thank you for the enthusiasm, I’m just a new guy still, but this is my company, and my career, and its absolutely wonderful seeing others within the company as excited about SAFELITE as I am, keep it up!!!!!!

By: A Smiling Staff Equals a Successful Trade Show « Expopedia

A Smiling Staff Equals a Successful Trade Show « Expopedia — Wed, 05 May 2010 15:04:42 +0000

[...] April 30, 2010 I just returned from NAFA Institute & Expo in Detroit, and was once again pleased to see a trade show with increased attendance numbers from 2009. While walking along the show floor, I noticed three different types of exhibitors: those that ̶ … Continue reading … [...]

By: Emilie Barta

Emilie Barta — Tue, 04 May 2010 20:57:01 +0000

I am so happy to hear that you will be sharing this post as a reminder to your friends, Mati! I completely agree about the importance of engaging the attendees at a trade show, and that one of the best ways to do it is by having fun. After all, who wants to work with a company that is grumpy or moody all of the time? Studies show that customers buy products from companies they like and trust…and I personally like and trust people with a smile o their face!! ;o)