How to Find the Right Professional Trade Show Presenter for Your Company
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[...] March 2, 2010 Now that you have decided that a Professional Trade Show Presenter will do a better job of drawing positive attention and potential customers to your booth than Mark from Marketing and Sally from Sales, how do you go about finding one? After all, man … Continue reading … [...]
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Great post Emilie!! I think one of the most important things you can do is connect with a presenter long before your event to ensure you are a fit for each other. Allowing the necessary time to develop an understaning of each other is critical to you trusting your presenter and your presenter becoming familiar with your company, products and services.
As a tradeshow exhibit professional, I’ve had the pleasure of working indirectly with Emilie and have had many opportunities to see her skills and versatility put in to action. One of the most oustanding qualities owned by Emilie is her ability to connect with her audiences and to adapt and understand the channels in which to best connect with them. Her energy and flexibility makes her a truly unique individual in an industry where connections and comprehension of information are vital resources.
I’ve enjoyed the discussions we’ve had, Emilie, and it’s a true joy watching a colleague turned friend developing limitless potentials, and to be constantly inspired by your passion for events.
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Emilie Barta Reply:
March 4th, 2010 at 7:36 pm
Thank you for your comment and your compliments, Eric! I agree that having a “perfect match” with your presenter is critical to ensuring success of your trade show marketing strategy. And not only that, but you must feel comfortable in the manner in which you choose to locate your presenter. Luckily there are a lot of great ways to find a qualified trade show presenter, no matter what your style, as outlined above.
Looking forward to seeing you at another event soon!!
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Emilie, excellent post with great tips! I have also witnessed Emilie’s style at Event Camp in NYC and can say she is a consummate professional…and at that event she just pitched in as a volunteer!
I would also add that it’s a good practice to start this research process before you need a presenter. Take the time to walk the show floor at your events and take notes on who you like and who you do not like. Ask the booth reps for the name of the trade show coordinator to contact after the event for references.
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Emilie Barta Reply:
March 5th, 2010 at 8:08 pm
Thank you for your comment and your compliment, Traci! And I love your way of conducting research…I always say that seeing a trade show presenter live in action is the best audition.
I’ll add to make sure that you watch them before they get on stage and after the presentation has ended to see how they interact with the attendees of the trade show. Are they able to answer questions? Do they take the time to talk to attendees? Do they make the effort to introduce attendees to company employees? Are they a part of the trade show marketing strategy or are they just there to do a “job?”
Seeing is believeing in my mind!!
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Traci Browne Reply:
March 10th, 2010 at 11:17 am
I like this…
“…Are they a part of the trade show marketing strategy or are they just there to do a “job?”
You’re right…that is so important! No one should be able to tell that the trade show presenter is not an employee of your company.
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Thanks for the nice information..
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Emilie Barta Reply:
July 27th, 2010 at 6:47 pm
My pleasure, Trade Show Exhibits…hope it helps!!
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Funny that I just found this online…I’m a little slow. Was searching for some good content on social media uses at shows and came across this. I’ll have to tag on to Traci here and say that I saw your worth at EventCamp in NYC and then again at TS2. If the steps that you outline here lead to people of your caliber, then everyone looking for a presenter should follow them in detail. Thanks for all you do!
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I always say there is no time like the present, Andy…so thanks for stumbling upon my post! I do believe the best way to find a trusted partner in any capacity is to do research and get referrals. The places I outlined here are the most obvious choices of where to begin in my opinion.
And thank you for your sweet compliment…I am flattered!!
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