How a Professional Trade Show Presenter Will Help You Succeed

Posted in Trade Show Presentations by Emilie Barta
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Tagged as: Audience, Company Messaging, Emilie Barta, Lead Generation, Potential Customers, Spokesperson, Successful Trade Show, Trade Show, Trade Show Attendees, Trade Show Booth Presentation, Trade Show Marketing, Trade Show Presenter, Trade Show Tips for Success, Tradeshow, Tradeshow Presenter
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  • Heidi Thorne:

    I agree! Leave the “show” to those who know how to actually work a show and leave the “sales” to those who are hired to actually sell.

    It is just sad to see some booths where they’ve spent a fortune on the display and $0 on hiring a professional presenter or prepping their staff. Many of them haven’t even thought of doing “presentations” in their booth at all. Just have the staff meander around waiting for prospects to magically wander into their booth.

    Thanks for always being so positive and for great advice!

    [Reply]

    Emilie Barta Reply:
    December 28th, 2009 at 12:48 pm

    I really appreciate your support, Heidi. Too many exhibitors look at a presentation as a disruption to their sales staff or as a line item on their budget that can be cut because it is “fluff.” Little do they realize that an effective trade show presenter who cares about results can bring them more traffic than they can handle. This is a great accomplishment because you never know which attendee will become your next customer.

    Thanks for your comment!!

    [Reply]

    Reply December 28, 2009 at 12:10 pm
  • Eric Lukazewski:

    Great post Emilie! I think many individuals are uniformed and have a misunderstanding about the role of a presenter and what they can and should be. This clearly defines the level of expertise that any presenter should have if you’re looking to dedicate a new level of interaction with your attendee.

    [Reply]

    Emilie Barta Reply:
    December 28th, 2009 at 1:16 pm

    Thanks for your comment, Eric! I strongly agree that exhibitors are uninformed about how a professional presenter can fit in with their trade show marketing strategy and help them achieve results in their booth. Merely purchasing booth space does not guarantee results at a trade show!

    [Reply]

    Reply December 28, 2009 at 1:02 pm
  • Robyn Davis:

    Emilie -

    Thanks for sharing your thoughts in such a well written article. In initial meetings with many of my current clients, I had heard the exact same story you’ve written about Mark and Sally. Then, just as you’ve predicted, they have also found that hiring a competent professional has completely transformed their experience.

    Hopefully, after reading this, more companies will benefit as well – best wishes for continued success!

    [Reply]

    Emilie Barta Reply:
    December 30th, 2009 at 2:54 pm

    Thank you for your compliment, Robin…and best wishes to you for a successful 2010!

    [Reply]

    Reply December 29, 2009 at 12:17 pm
  • GroshBackdrops:

    Great post, very insightful! Emilie, you have opened my mind to many possibilities. Need to do some more research on this. Would love to present this as an option for our next big trade show event.

    [Reply]

    Emilie Barta Reply:
    January 25th, 2010 at 11:07 pm

    Thank you for your comment, Lindsay…you know where to find me if there is anything I can do to help or if you need any more information. Have a great week!!

    [Reply]

    Reply January 25, 2010 at 2:10 pm
  • Traci Browne:

    Great job on spelling it out Emilie. I think if people just considered one thing when looking at their budgets – will money spent on this help me reach my goal/objectives – and made decisions that way we’d have a lot more productive exhibitors. Does spending $5000 and up on designing, printing and shipping brochures get your closer to your goal? No? then don’t just cut that line item, invest it back into activities that will accomplish your goals. Why on earth would someone NOT use a professional presenter to do a product launch or demonstration?

    [Reply]

    Emilie Barta Reply:
    October 21st, 2010 at 2:17 pm

    You nailed it Traci when you said “will money spent on this help me reach my goal/objectives?” Too often I see exhibitors wasting money on strategies or even line items that make no impact on the success of their show what-so-ever. Just because it worked once 10 years ago, doesn’t mean it is the best decision now. And when exhibitors take the “cheap” or the “easy” way out…they usually become the exhibitors who complain that no one is stopping by the booth.

    Thanks so much for your comment, Traci!

    [Reply]

    Reply October 20, 2010 at 1:03 pm
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